CLAUD SHARES NEW VIDEO FOR 'SOFT SPOT' + DEBUT ALBUM SUPER MONSTER OUT 12 FEBRUARY
Photo Credit: Jeremy Reynoso
“The song's lo-fi, fuzzy production lends perfectly to the singer's raw vocals, as they let their crush know that for the time being, they'll still be here, hoping for the best."
- BILLBOARD
"Claud has been dropping bedroom pop purity for a few years, but this new single’s going straight to the pool room."
- MONSTER CHILDREN
"Soft Spot" is a warm, comforting slice of puppy-love indie-pop with more than enough textures to have you savoring the repeat listens."
- THE FADER
"This fuzzy indie-pop tune from Claud about a budding crush is dreamy and utterly wholesome."
- NYLON
Today Claud shares the video for their single 'Soft Spot', the second single taken from their forthcoming debut album Super Monster (out 12 February via Saddest Factory Records). The melancholic pop song has found fast success around the globe since its release earlier this month. Following a premier on Zane Lowe’s Beats1 show, it earned continued plays from Lauren Laverne and Amy Lamé at BBC 6 Music and Jack Saunders and Steve Lamacq at BBC Radio 1 and widespread global love.
Says Claud of the captivating new video for the song, directed by Brad Bischoff, “Something I’ve come to realize in the last couple years is that moving away is VERY different than moving on (seems obvious but is really not...). This video is about the stuff that you can’t seem to leave behind and that comes with you wherever you go, whether they’re good things or not so good things."
Super Monster is 13 songs of irresistible charm and a vertiginous but joyous coming-of-age reckoning with young love. A skilled lyricist with an extraordinary gift for writing infectious melodies, Claud sees relationships as games of endless wonder, intrigue and second-guesses; a roller-coaster thrilling you, even when it’s terrifying. From beginning to end, the sparkling tunes capture the assorted stages of a relationship’s delight and dejection - the giddy sensation of a first kiss, the heartsick longing of a pending rejection and the reluctant call for a requisite breakup. The first single from the album, 'Gold', was released to widespread acclaim in October. Pre-order the album HERE.
Standing at 5 feet tall with green and blue hair (hair color subject to change), 21-year old Claud Mintz is a prolific and industrious talent. The first signing to Phoebe Bridgers’ new label imprint with Dead Oceans - Saddest Factory, Claud has been stealthily releasing impressively agile pop songs for the last two years. The upcoming debut album promises to be one of the year’s best.
CLAUD
SUPER MONSTER IS OUT 12 FEB 2021 - AVAILABLE TO PRE-ORDER VIA SADDEST FACTORY/DEAD OCEANS (VIA INERTIA)
'SOFT SPOT' IS OUT NOW
‘GOLD’ IS OUT NOW
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