LUPA J CAPTURES ALL OF OUR WILDNESS, DARKNESS AND HUNGER FOR EMPOWERMENT WITH THEIR LATEST VIDEO CONTROL
A hard-techno anthem for everyone who’s on a mission to take their power back, Control is the latest offering from LUPA J and it’s everything we need right now.
The Melbourne-based singer-songwriter-producer is known for their prolific electronic production that seamlessly joins the worlds of industrial techno and glittery, PC music inspired breakbeat-pop. Their latest track Control is a pounding techno track that is for everyone who has ever had their tenacity taken from them. Sonically, it’s dark, heavy and bursting with energy. Lyrically, it’s all the anger we need to scream from our core right now.
"Control is the hardest techno track I’ve made to date. It’s extremely dark but I feel like there’s also this sense of ‘fun’ to it - the drop is so heavy and aggressive it’s kind of ridiculous."
A stark contrast to the fragility and softness that’s often present in their pop songs, Control sees Lupa J deliver their power to the masses.
"I had been wanting to make a techno track again for a while, but I felt like I had to wait to feel angry and powerful enough within myself before I could start on it."
“I’m everything you cannot control
I’ll take it all and I’ll swallow whole
I’m so hungry for what you lacked
I deserve my desire back”
The track is accompanied with a visual that will leave you literally breathless. As with all of LUPA J's videos, it’s DIY with an independent budget that leaves high-end label budgets to a crying shame. A horror-tinged performance video, the visual is a wild and chaotic reclamation of LUPA J's power & desire, filled with lust for the sake of no one but themselves. Literally spitting (blood) in the face of the cis-heteronormative male gaze, it’s a performance filled with power & delivered with a punch - a punch to anyone who has ever tried to hold you back and tie you down.
"While obviously born out of a set of experiences that are very specific to me, I wanted this track and video to feel empowering for anyone that’s experienced any kind of abuse - anyone that’s ever had their agency, desire, power, sense of reality or self stolen from them. It’s all too easy for survivors to feel like their reaction to abuse is too extreme, messy, or chaotic, or out of control. I wanted the video to play on my insecurities about this, but instead ‘reclaim’ the mess and the chaos. Survivors of abuse deserve to feel anger, and I wanted this track to tap into my anger in a really cathartic way. I hope that comes across and resonates with people in whatever way they can relate to."
