merci, mercy Releases New Single 'Winnie Crush' With Video
Credit: Isaac Gault
“merci, mercy is an indie-pop maverick” - V Magazine
“disarming pop anthems that offer an insight into youthful chaos and confusion” - FLAUNT
“a veritable pop princess in the making” - Ones To Watch
Sydney singer-songwriter merci, mercy shares the instantly catchy and endlessly relatable ‘Winnie Crush’— a breezy-feeling dive into the fine line between self-care and indulgence. The new song coincides with the exciting news of merci, mercy’s ROW partnership with Capitol Records US and EMI UK. Liberation Records continue to represent merci, mercy in Australia and New Zealand.
‘Winnie Crush’ finds merci, mercy in a reflective mode, detailing her bad habits and the depths of her soul over shimmering synth programming. The instrumental is bright and buoyant, but the track grapples with heavy subject matter. The song arrives with a cleverly animated video from the talented duo at Interns Creative, which sees merci, mercy coming face to face with many of her vices as she explores a colourful wonderland with a sentient cigarette.
“Winnie Crush is a song about a toxic relationship that I have with myself. These bad habits that I’m letting take control over my life. I can barely afford what is good for my body let alone what’s bad for it. In this mind of mine I’ve tricked myself to believe that this is what’s good for me, that it’s something that makes me happy. I can’t afford to do this to myself anymore, I can’t afford a love that doesn’t exist.”
Of the signing, merci, mercy also shared, “Signing with Capital Records and EMI (UK) is an extraordinary achievement for me. I still don’t believe that it is real. The first time meeting the team at Capital and EMI over zoom I just fell in love. They liked me for me and they really understood what I wanted to do with my music. I feel so incredibly lucky that I now have some more incredible people on my team!”
Damian Slevison, Managing Director of Liberation Records echoes merci, mercy’s sentiments, “We’re very excited to enter into this partnership with the Capitol US and EMI UK teams. Their passion for merci, mercy’s music has been constantly energising and we look forward to further building her global career with such experienced and driven teams.”
‘Winnie Crush’ is a continuation of the rising pop artist’s unflinching honesty and palpable vulnerability, which were immediately apparent on her debut EP, no thank you, no thanks, released late last year. Fuelled by the viral hit ‘Fucked Myself Up’, the project went on to amass over 10 million Spotify and Apple Music streams. Tracks from the EP are still finding new fans thanks to a series of remixes including the mellow “Something You Like (Henry Green remix),” dreamy “Wonder What It Feels Like (Novaa Remix)” and MELVV’s “Fall Apart” remix which is featured on Spotify’s flagship global remix playlist Pop Remix. Since her debut, merci, mercy has featured on more than 100 New Music Friday Spotify playlists in over 38 countries, as well as Apple Music’s Today’s Hits, Future Hits, A-List Pop and Alt Pop playlists, plus many others.
Tastemakers have also rallied behind the Aussie singer-songwriter. ‘Fucked Myself Up’ received support from Beats 1 maestro Zane Lowe, while V Magazine dubbed her “an indie-pop maverick.” Other publications throwing their weight behind merci, mercy include FLAUNT, who praised her “disarming pop anthems that offer an insight into youthful chaos,” Ones To Watch, PAPER, Alternative Press, and Lyrical Lemonade. With its instantly hummable chorus, intimate subject matter, and a multitude of hooks, ‘Winnie Crush’ suggests that merci, mercy’s star will only continue to rise in 2021 now that she’s found a global home with Capitol and EMI.
merci, mercy - 'Winnie Crush'
Single out now through
Liberation Records
Buy/stream here
