WATERPARKS DROP VIDEO FOR SINGLE "LOWKEY AS HELL"
Today, pop rock trio Waterparks released the music video for "Lowkey As Hell" . Directed by the band's frontman Awsten Knight, the video is imaginative and surrealist with comic book-like stylings and a bold color palette. In the visual, Awsten debuts a brand new look-- a show-stopping multi-coloured hairstyle that matches the saturated florals featured in the video.
The highly-conceptual and visually effected music video for "Lowkey As Hell" opens with the three-piece performing on flower-filled greenery, later revealing their scaled-down nature as they're weeded out of the garden. Proceeding to track the band as they wander down a chromatic suburban scene scape and fight off adversaries, the "Lowkey As Hell" visual depicts the band in a pastel dreamworld with superheroic characteristics.
"Lowkey as Hell" is an exciting release from Waterparks. Over a glitchy bounce, Awsten confesses, “I just cried into a shirt I could never afford last year” before detailing, “Drake problems.” It builds towards a chantable refrain—“I’m highkey and lowkey as hell”–backed by a rush of distortion. Reminiscent of early 2000s emo rock, the track is a deftly-crafted pop rock anthem, with heavy-hitting drums and vibrant vocals, lyrically musing on the band’s exponential growth in popularity and its influence on their personal lives.
Waterparks never sit still. The Houston trio—Awsten Knight [vocals, guitar], Otto Wood [drums], and Geoff Wigington [guitar]—manically move forward, shucking and jiving between fits of rock, alternative, and electronic with pop ambition and hip-hop’s bold and blatant disregard for the rules.
In 2020, the boys only pick up the pace as they ready new music after signing a new deal with 300 Entertainment. Waterparks has garnered a cult following for their animated musical stylings. 2019’s FANDOM elevated them to new critical and commercial peaks. Marking a series of career bests, it landed at #2 on the Billboard Top Alternative Albums Chart, granting their first Top 40 debut on the Billboard Top 200. KERRANG! rated it “4-out-of-5 stars."
As the band nears 200 million cumulative streams to date, it yielded fan favourites, including “I Miss Having Sex But At Least I Don’t Wanna Die Anymore,” “Turbulent,” and “Watch What Happens Next.” Along the way, they garnered “Breakthrough Artist” at the Alternative Press Music Awards and “Best International Newcomer” from Rock Sound.
