ChitChat - With Maddy from Velvet Bloom

INTERVIEW BY: EM VIOLET


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EM:

What first got you into music and what made you decide that you wanted to pursue music?

MADDY:

I’ve been singing for as long as I can remember. There was never a pinnacle moment where I had decided to become a musician because it has just always been a part of me. 

I had decided that I wanted to pursue music as a career when I was about 12 years old but only realised that it was a possibility when I was about 16. I performed at a school assembly and made lots of people cry.

EM:

Where did the name Velvet Bloom come from?

MADDY:

Originally when I formed the band, we were called ‘BLOOM’. I loved this word because it means flowering and reflects something coming into its full beauty or potential.

As our music began to evolve, we saw it fitting to elaborate on our name to better represent our sound. When you hear the word “Velvet” you think of its texture. This fabric is soft, silky, sexy and sensual. We feel that our name, ‘Velvet Bloom’ reflects our music style completely.'

EM:

How would you describe the music you make?

MADDY:

Velvet Bloom’s music speaks to the soul with an oozing honey pot of silky vocals, lush soundscapes and raw emotion. We create music that glides between neo-soul, indie-pop and ambient jazz-rock (with some folky undertones).

EM:

What is the meaning behind your new track “7Hundred25”?

MADDY:

I was in the midst of a break up when I started writing ‘7Hundred25’, and wanted to focus my energy back into centring myself. I was able to come to a realisation that the relationship wasn’t fulfilling me. This song is about accepting your current situation, growing from your experiences and moving forward.

EM:

Favourite live show moment?

MADDY:

Honestly the answer to this question changes so often but i’ll let you know the moment that popped into my head.

I had just performed a show in Melbourne when I got a message from one of my friends who works on Sampa’s team telling me to “get to the Forum in 20 minutes” and they would meet me out front… so I went. 

I had seen Sampa The Great a number of times and every show is always phenomenal but there’s something about the forum that makes every experience even more magical!

EM:

How has COVID affected you as a musician?

MADDY:

It’s been pretty bleak being unable to perform properly for the better half of 2020.
We were meant to be supporting Great Gable on a huge national tour and had plans to release our debut Velvet Bloom EP, both have been postponed.

The music industry is my full-time job. I book for Sonic Textures and Fem Jams at The Night Cat… Manage, book, write and perform with Velvet Bloom… and co-run an organisation called ‘Flo Creative’ which focuses on promoting local artists/ giving back to the community/ raising money for various charities through events and magazines. I have been able to adapt but things won’t feel right until I’m able to gig again.

EM:

What are you most looking forward to about the livestream event that you are featured on?

MADDY:

So much effort has gone into this event behind the scenes thanks to X-Promotions and The Frankston Arts Centre! This will be my first time performing with my band since mid June so I’m very excited to share the stage with them again! It will also be our first performance since the release of 7Hundred25 and we’ve heard rumours that there may be a grand piano in the building so I think it will be a very special performance.

EM:

What are some of your favourite things to do outside of music?

MADDY:

Most of my life does revolve around music and if I’m not performing, I’m usually attending shows. I love cooking, seeing friends, exploring new places and being creative.

EM:

If you could collaborate with one artist who would it be?

MADDY:

Probably Matt Corby - I think that we could make something really special!

EM:

What’s next for Velvet Bloom? 

MADDY:

Our upcoming EP is being recorded with Quin Grunden as soon as we are allowed to, we have so much new music to share with you all!


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And We Are LIVE
Thursday 29 October 2020, 7.30pm-8.30pm

Live streamed online

Tickets: https://bit.ly/2FV8QOz
GoFundMe: gf.me/u/yym6jy

The best local indie pop, soul, hip-hop and indie rock acts are TAKING OVER the Frankston Arts Centre!

We have all been starved of live music and so have these artists. So we have organised this event to do what they do best, PLAY LIVE! Frankston Arts Centre and X Promotions are proud to present ‘And We Are LIVE’ online via the FAC Facebook page and YouTube channel on Thursday 29 October, 7.30pm.

Join us online for a live stream performance from four of the best young acts from Frankston & the Peninsula for a celebration of today’s sounds and diversity. The acts are the cream of the crop and guaranteed to provide you with 60 minutes of quality live music we are all craving. Hosted by Ali Barter & Oscar Dawson (Holy Holy).

The line-up provides a diversity that will please everyone with the colour of synth and rich melodies of Mt Eliza's own Teenage Dads, the silky smooth tones of Ryes Velvet Bloom through to Frankston's enigmatic hip hop powerhouse Boler Mani and the pop infused garage rock anthems from subcult.

Tickets are priced at whatever you can afford. 100% of ticket sales will be distributed amongst artists on the night to help them continue to create. Support the artists via the ‘Donate Now’ button at https://bit.ly/2FV8QOz

And We Are LIVE will be live streamed straight from the Frankston Arts Centre main stage and Cube 37 to you at home simultaneously via the FAC Facebook page and YouTube channel. Join us online on Thursday 29th of October starting 7.30pm sharp!

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