I Prevail Release 'Self-Destruction' Video From New Album 'True Power' Out Now
Self-Destruction is a straight up banger. The track builds tension from the opening salvo of spoken word vocals, which escalate to alternating guttural screams paired and melodic, rhythmic vocals with a hip-hop-inspired cadence. The song mixes crunchy EDM synths and sensibilities with the band's patented and tectonic plate-shifting rock chops and one helluva groove. The result is a song that refuses to be confined to one genre and that puts a full emphasis on I Prevail's dynamic thrust. Self-Destruction is sure to assert itself as a global fan-favourite.
The band will also embark on the "TRUE POWER" tour through out North America in September. Pierce The Veil and Fit For a King will support. Yours Truly will appear on the first leg, while Stand Atlantic will appear on the second leg. The first leg kicks off in Asbury Park, New Jersey and runs through October 9 in Chicago. The second leg picks up in Las Vegas on October 22 with an appearance at the When We Were Young Festival. It wraps on November 22 in Detroit in the band's native Michigan.
ABOUT I PREVAIL:
Rising to an arena level and receiving two Grammy nominations — Best Rock Album for Trauma, and Best Metal Performance for crushing lead single Bow Down, I Prevail proved that they were built to last. To date, they've racked up more than 2.7 billion global streams, are approaching 500 million YouTube views, and saw their Hurricane single top Billboard's Mainstream Rock Airplay chart in 2020: officially the top song on U.S. rock radio at the time. A number of their singles have now been certified Gold and Platinum, and they have been praised by press far and wide, including Forbes, Billboard, The Hollywood Reporter, and NPR. I Prevail further affirm their position among the genre's elite with TRUE POWER.