Bring Me The Horizon & YUNGBLUD - 'Obey' - Song Review
REVIEW BY: JADE GUIDA
Yungblud joins Bring Me The Horizon (BMTH).
That is sentence I didn’t know I wanted to write, it is a combination I didn’t know I needed to hear.
Bring Me The horizon have always been trail blazers when it has come to the direction of their music. They have evolved so much over time in both sound and the themes they tackle.
Yungblud burst on to the scene already a legend, so this was almost a match made in alternative heaven. Yungblud has had a flurry of colab pieces and while I am absolutely Machine Gun Kelly (MGK) obsessed I have to admit this is my favourite collab so far.
This latest track “Obey” is a heavy hitter, it features vocals from both BMTH frontman Oli Sykes and Yungblud, shared with the dramatic and almost cinematic masterpiece that was the accompanying video which has the two singers battling it out in mountain sized- robots.
Sonically, hard-hitting the track has the same feel as BMTH more recent releases. It is also incredibly polished, every note played, every lyric written for this piece, there is purpose and this is the quality you would expect from a band with as much experience as BMTH. Obey” is described as “a soaring ode about how, as a society, oppression has been so normalized in our DNA that we can’t even see it anymore.”
This is the kind of music we have come to expect from both BMTH and Yungblud, both quite transparent in their music about the direction they think society has taken in recent years. Music like this transcends some notes played by a band, some lyrics sung, a video played – these musicians are contributing to the shape of our world, commenting on our society and making their stand.
It is impossible to not love a track that is calling on our society to look inward and outward at our world views and step forward together.
This track and video is powerful, creative and pushing all of the right boundaries.
About Bring Me The Horizon
Grammy-nominated, multi-platinum-selling quintet Bring Me The Horizon is one of the most electrifying and successful rock bands to emerge from the UK. The group released their sixth studio album, amo, in 2019, which debuted at Number 1 in 17 markets and the band's 4th consecutive ARIA #1 album in Australia and was named “one of the most anticipated albums of 2019” by Billboard, with NME describing it as “bold, brilliant and boundary-pushing.” amo garnered the band their second Grammy nomination for ‘Best Rock Album’ after the LP’s first single, MANTRA, earned them a nod for ‘Best Rock Song’ in 2018. The Sheffield 5-piece also received their first BRIT Award nomination for ‘Best Group’ this year. Bring Me The Horizon has sold over 4 million albums globally to date, played sold-out shows in over 40 countries, including a sold out night at the Forum in Los Angeles and two sold out nights at London’s O2, wowed a traditionally non-rock crowd at Glastonbury Festival in 2016 and 2018, and stole the show at high profile festivals across Europe all summer 2019. amo followed 2016’s critically acclaimed, Platinum-certified That’s The Spirit, which is platinum in Australia entered the ARIA chart at #1 and UK charts and the US Billboard album chart at Number Two. The group’s other studio releases include 2006’s Count Your Blessings, 2008’s Suicide Season, 2010’s There is a Hell Believe Me I’ve Seen it. There is a Heaven Let’s Keep It A Secret., and 2013’s Sempiternal, which has been certified Gold in the UK and platinum in Australia. Bring Me The Horizon is vocalist Oli Sykes, guitarist Lee Malia, bassist Matt Kean, drummer Mat Nicholls, and keyboardist Jordan Fish.
About YUNGBLUD
Born in Yorkshire, England, YUNGBLUD (aka Dominic Harrison) is a multi-instrumentalist who first picked up a guitar at age two and began writing his own songs at age 10. The 23-year-old artist is known for voicing what he feels are major concerns for his generation, using his music to unite and empower the youth of today. After breaking onto the scene with his self-titled EP, YUNGBLUD made his full-length debut with 21st Century Liability — a 2018 release that channeled his outrage about the state of the world into confrontational, yet catchy songs steeped in punk fury and pop melodicism. The following year, YUNGBLUD released Live in Atlanta and the hope for the underrated youth EP, which debuted in the top 10 on the UK Official Albums chart. Over the years, YUNGBLUD has performed to sold-out crowds in over 20 countries and played some of the world’s biggest festivals, including Austin City Limits, Life Is Beautiful, Lollapalooza, Reading and Leeds Festivals, and Vans Warped Tour.
LISTEN TO OBEY HERE
